Nike, Starbucks Demand Congress To Act On Climate Change

  • Published on November 19th, 2008

Nike, Starbucks, Levi Strauss, Sun Microsystems, And Timberland Demand That Congress Act Now On Climate  Policy

[social_buttons] Five leading companies joined Ceres today to announce a business coalition demanding stronger U.S. climate and energy legislation as early as 2009. The team includes Nike, Starbucks, Levi Strauss, Sun Microsystems, Timberland And Ceres and is going by the moniker BICEP – I am thinking Nike had something to do with that one.

BICEP’s — or the Business for Innovative Climate and Energy Policy — key principles include stimulating renewable energy, promoting energy efficiency and green jobs, requiring 100 percent auction of carbon allowances, and limiting new coal-fired power plants to those that capture and store carbon emissions.

The hope is that these key “green” initiatives will ripple across all sectors of the economy:

“These companies have a clear message for next year’s Congress: move quickly on climate change to kick-start a transition to a prosperous clean energy economy fueled by green jobs,” said Mindy S. Lubber, president of Ceres, which helped organize BICEP.

“Climate change is a threat to any business that relies on an agricultural product like we do with coffee,” said Ben Packard, Starbucks vice president, global responsibility. “Starbucks believes that addressing climate change will help companies like ours reduce operating costs and mitigate future economic instability due to extreme weather conditions and agricultural loss.”

Nike understands the value of investing in innovative solutions to address the challenges of sustainability, so we are proud to be part of a coalition of companies that believes legislative action on climate change and clean energy is not only urgent but imperative to creating positive, long-term change,” added Sarah Severn, Director of Horizons, corporate responsibility at Nike.

I call a bit of greenwashing but hey, if they can actually pull it off – nice!

BICEP hopes to work both with the business community and members of Congress to pass meaningful energy and climate change legislation consistent with the following eight core principles:

  • Raise greenhouse gas reduction targets to 80 percent below 1990 levels by 2050.
  • Establish an economy-wide GHG cap-and-trade system
  • Create aggressive energy efficiency policies
  • Promote fuel-efficient vehicles and transit-oriented development.
  • Increase investment in energy efficiency
  • Stimulate job growth with “green-collar” jobs in low-income communities
  • Demand a national renewable portfolio standard requiring 30 percent by 2030.
  • Limit construction of new coal-fired power plants

For more details on BICEP and the BICEP principles, visit

Photo: © Aleksandar Todorovic |

About the Author

is a web developer, part-time blogger, and a full-time environmentalist. His crusade for all things eco started twenty years ago when he ditched his meat-and-potatoes upbringing for something more vegetarian-shaped. His passions include cooking, green tech, eco politics, and smart green design. And while he doesn't own a car anymore, he loves to write about those too. Jerry studied at Cal Poly in San Luis Obispo, CA. During his time there he was a DJ at the campus station KCPR and he also wrote for the campus paper. Jerry currently resides in San Francisco, CA with his cat Lola. You can stalk him on Twitter @jerryjamesstone.


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