Super Bowl Commercials Get Smart (Grids)

Written by Timothy B. Hurst
Published on February 1st, 2009
5 Comments
Posted in Energy, Leader, Liberal, Video

GE Launches Smart Grid Ad Campaign During Super Bowl

ge scarecrow ad for smart grids

Part of President Obama’s proposed economic stimulus plan includes investing in smart grid infrastructure. So, what better horse to hitch your trailer to right now if you’re a big American company looking to launch your new smart grid advertising campaign?

Oh, and it also helps if you own the network.

General Electric saw this golden opportunity and for the first time advertised during the Super Bowl with a 30-second ad called “Scarecrow.” GE describes the ad as a modern take on the classic song, “If I Only Had A Brain,” from The Wizard of Oz, imagining what can happen when the old technologies that manage our energy use have a brain and become smarter.

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The ad is part of GE’s new NOW campaign with the theme of “innovation you don’t have to wait for.” The campaign will incorporate three themes including ecomagination, healthcare and global research, with a key focus on Smart Grid technologies.

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5 Comments

  1. 1
    PETA Super Bowl Ad Promoting Vegetarianism Deemed Too Racy by NBC : Red, Green, and Blue said on February 1st, 2009 at 11:41 pm

    [...] >>See also: Super Bowl Commercials Get Smart (Grids) [...]

  2. 2
    Ken said on February 5th, 2009 at 5:15 pm

    The GE ad breaks all the safety rules utilities must promote to keep the public safe. Did GE miss the safety issues by design or do they consider Electrical Safety in Substations and overhead lines unimportant. Surely GE can find a way to promote their new product in a more safe manner.

    Disappointed,

  3. 3
    Who Wins with Passage of Stimulus Bill? Google, of Course : Red, Green, and Blue said on February 12th, 2009 at 12:47 am

    [...] the only tech company that stands to gain from injections into broadband and grid upgrades, GE, IBM, Microsoft, have all been vocal supporters of the investment and have been active in the [...]

  4. 4
    Fixing Our Electric Grid and Solar Panels for All (even the underfunded) : Red, Green, and Blue said on April 3rd, 2009 at 9:37 am

    [...] Then again, we already knew that big capitol was lining up behind the smart grid. [...]

  5. 5
    Why Sustainability Strategy Alignment Is “The Right Thing to Do” | Earth & Industry said on August 6th, 2009 at 7:51 am

    [...] the global trends of “going green” and a need to invest in infrastructure (energy, water, smart grid and green homes, to mention a [...]

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