They are everywhere. We can’t see them, but little by little they are destroying our way of life. But for the first time ever, they are being caught red-handed. They are greenhouse gases. And today Deutsche Bank unveiled the world’s first real-time carbon counter to measure these microscopic murderers.
Deutsche Bank’s 70-foot-tall digital billboard was unveiled today at 33rd Street and 7th Avenue in the heart of New York City. It stands right outside Madison Square Garden and Penn Station, displaying the running total of greenhouse gases in the atmosphere. Kevin Parker, Global Head of Deutsche Bank’s Asset Management division (DeAM) and a member of Deutsche Bank’s Group Executive Committee, switched on the counter at a ceremony this morning.
The belief that information acts as a catalyst for action plays the muse for the Carbon Counter’s creation. The number displayed on the scientifically-valid Counter is based on measurements that come from scientists at the Massachusetts Institute of Technology (MIT). The measurements track all long-lived greenhouse gases covered under the Kyoto and Montreal Protocols (24 gases excluding ozone and aerosols).
“It will be a huge task to bring global emissions under control and my hope is that putting this data in the public view will spur both governments and markets to move us more quickly to a low-carbon economy,” said Parker.
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