Prop 37: Is Monsanto buying silence? GMO labeling law slipping in latest poll

  • Published on October 26th, 2012

California prop 37 - the right to know if your food is GMOLast month, it was winning two to one.

But after Monsanto and their agribusiness allies threw millions of dollars into misleading ads, California’s truth-in-labeling law has slipped to 44% to California Prop 37 would force labeling of GMO food42% in a new survey.

With two weeks still to go in the election, that leaves plenty of time for Monsanto to spend their way to victory… or for the forces opposed to Genetically Modified (GMO) food to pull this one back to victory.

“We’re still in the game,” Proposition 37 spokeswoman Stacy Malkan told the LA Times. “Our polls show that when people see our messages — that people have a right to know what’s in their food — the yes votes go back up,” she said. “We’re going to raise as much money as we can to get our message out to voters.”

Update: See the first Yes on Prop 37 TV ad that launched this week

Opponents of GMO labeling, led by Monsanto and their allies Coca-Cola Co., Pepsico,and Nestle have raised more than $41 million, and they’re carpet-bombing the state’s airwaves with a barrage of ads claiming labeling would raise food prices and increase bureaucracy on those poor farmers who don’t need any more government interference.

And they accuse the pro-labeling side of being “anti-science” – even though scientists ranging from David Suzuki to the editorial board of Scientific American have serious questions about GMO foods.

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The pro-labeling side argue that people have a right to know what they’re putting in their mouths and feeding to their kids, and 61 countries already have GMO labeling and the sky hasn’t fallen.

But they’ve only raised a fraction of the $millions that Monsanto is spending. So far, it looks like money talks.



About the Author

Jeremy Bloom is the Editor of RedGreenAndBlue. He lives in New York, where he combines his passion for the environment with his passion for film, and is working on making the world a better place.