With two weeks still to go in the election, that leaves plenty of time for Monsanto to spend their way to victory… or for the forces opposed to Genetically Modified (GMO) food to pull this one back to victory.
“We’re still in the game,” Proposition 37 spokeswoman Stacy Malkan told the LA Times. “Our polls show that when people see our messages — that people have a right to know what’s in their food — the yes votes go back up,” she said. “We’re going to raise as much money as we can to get our message out to voters.”
Update: See the first Yes on Prop 37 TV ad that launched this week
Opponents of GMO labeling, led by Monsanto and their allies Coca-Cola Co., Pepsico,and Nestle have raised more than $41 million, and they’re carpet-bombing the state’s airwaves with a barrage of ads claiming labeling would raise food prices and increase bureaucracy on those poor farmers who don’t need any more government interference.
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The pro-labeling side argue that people have a right to know what they’re putting in their mouths and feeding to their kids, and 61 countries already have GMO labeling and the sky hasn’t fallen.
But they’ve only raised a fraction of the $millions that Monsanto is spending. So far, it looks like money talks.
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